MINUTE MAID GLOBAL CAMPAIGNS

Creative Director & Commercial Director

I was the Creative Director for 2 global campaigns for Minute Maid and Minute Maid Kids new packaging.

For Minute Maid Kids, I oversaw the development of an iPhone/Android game app as well as digital marketing assets and educational copy that was used on juice boxes. I also directed the commercial which ran in 10 countries.

For the Minute Maid global campaign, I was the creative director for their new packaging commercial that ran in 12 countries.

I also oversaw the creation of a photo and video stock library documenting the full process of making Minute Maid orange and apple juice from grove to glass.