SYNAPSE LAUNCH
Brand Strategist & Creative Director
Synapse is the first ever Nootropic supplement beverage to boost brain function. I crafted Synapse's brand strategy, visual identity and marketing materials.
MOSAIC BRAND REFRESH
Creative Marketing Director
A high-end design and renovation company needed help marketing their services to new clients in the Metro Atlanta area. I modernized their brand identity and freshened their marketing materials to focus on the quality of their work, breadth of projects and team's skills.
COREBRIDGE EXPERIENCE
Experience Designer & Creative Director
I helped to oversee the design and implementation of a 4 day Manila experience for several Corebridge senior leaders. During their time, we ran leadership talks, a collaborative workshop, cultural tour and a global Town Hall broadcast to India, Costa Rica, USA, and the Phillipines.
MINUTE MAID CAMPAIGNS
Creative Director & Commercial Director
I was the Creative Director for 2 global campaigns for new Minute Maid and Minute Maid Kids packaging. For Minute Maid Kids I. oversaw the development of an iPhone/Android game app as well as digital marketing assets. I was the Ad Director for both commericals, each ran in 10 countries.
EXPLORE404 UI/UX
Creative Director
Explore404.com was an online guide to Atlanta businesses, attractions and hospitality. It included hosted videos with local business owners, customer reviews, deals and more. I was the Creative Director for the full development of the website as well as all the materials for both selling listings to local businesses and marketing the site to users.
McDONALD'S INNOVATION
Workshop Designer & Creative Director
I facilitated the McDonald Innovation team's re-imagining of the drivethru experience. I started by interviewing various restaurant drivethru customers and McDonald's employee to use as ideation tools. During the workshop I had an illustrator visualize the attendees top ideas. On completion of the workshop I was the producer overseeing the 3D visualization of selected ideas. These were put into a presentation to present to McDonald's leadership so that they could prioritize which to implement in their test restaurant.
VITAMINWATER GLOBAL LAUNCH
Creative Director & Video Director
I led a creative team of designers, film makers and copywriters in the development of marketing, PR and training materials for vitaminwater global rollout (Australia, UK, Canada, Mexico). This included training manuals and videos, hype events, tasting gifts sent ahead of launch, giveaways and photography for PR.
BRAND DESIGN
Brand Strategist & Creative Director
Once I have developed the brand strategy I will design the full visual identity system. This system sets the overall look and feel to be used across all marketing materials. I then create a brand guide to house all of these key decisions to make sure that all future materials have a consistent look and feel, this includes fonts, colors, tone of voice, photography guidelines, icons and more.
PACKAGING DESIGN
Creative Director & Graphic Designer
Various new products and product extension designs. These designs range from visualizing prototypes to creating consumer testing materials as well as digital files for label printing.
PRINT AND DIGITAL
Creative Director & Graphic Designer
From print to digital, once the brand identity has been created I can design the materials that best fit the marketing strategy.
VIDEO PRODUCTION
Writer, Producer & Director
My video examples cover corporate, short film, commercials, documentaries and more.
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