Synapse
Brand Strategist and Creative Director
Designed the marketing strategy and brand identity for the first ever supplement drink to boost brain function using Nootropics. In addition, I produced all the materials needed for their launch strategy from in-store displays, to educational materials for consumers and from pitch materials for Series 1A investors to their online retail website.
McDonald's Innovation
Workshop Designer, Facilitator and Creative Director
Facilitated an innovation team's imagining of the drivethru experience of the future, including consumer and employee interviews. On completion of the workshop I oversaw the team that brought the top ideas to life to help prioritize which tactics to implement first in McDonald's test restaurant.
Brand Strategy
Plus Creative Director
Various new product and product extension examples.
Print and Digital
Creative Director
Various project examples.
